The
Global Leadership and Organizational Behavior Effectiveness (GLOBE) project analyzed and explored
previous studies on cultural patterns
before developing a single program measuring the extent
of global cultural differences. The
mixed methods study utilized 170 researchers and agents to collect data from
17,000 middle managers from 951 organizations within 62 different countries
(House, et al., 2004). The sampling
procedure ensured adequate representation of all major regions of the world.
Despite
the reliable sampling procedure, Hofstede (2006) criticized the GLOBE study for
using such a large number of researchers, which adversely influences the
consistency of approach. He also found
the GLOBE study United States-centric.
Lastly, Hofstede felt the GLOBE study was an ethnocentric
study in nature while his earlier research (1980) was a decentered study.
Results
from the GLOBE study validated Hofstede’s (1980) cultural dimensions while
adding two additional dimensions: performance orientation and humane orientation. These dimensions were included based on the
belief that a performance-oriented society values and rewards performance,
emphasizes results rather than people, and are concerned with individual
achievement and excellence. In a highly
humane society, individuals are rewarded for being fair, altruistic, caring,
kind and benevolent. Addition of these
two dimensions also addressed the concern with Hofstede’s research, which did
not include long-term as well as ethical dimensions (Fang, 2003). Compared to Hofstede’s research, the GLOBE
study utilized the dimension “Gender Egalitarianism” rather than Masculinity
compared to Femininity.
The
GLOBE program developed nine dimensions, which formed the independent variables
for the study. The nine
cultural dimensions included: Uncertainty Avoidance, Power Distance, Gender
Egalitarianism, Assertiveness, Future Orientation, Institutional Collectivism,
In-Group Collectivism, Performance Orientation, and Humane Orientation (House,
et al., 2004). Results of the GLOBE project demonstrate the indirect
influence of national culture upon leadership behaviors as reflected by
societal expectancies.
GLOBE results suggest an effective
leader consistently utilizes leadership approaches best aligned to his or her followers’
cultural expectations. Therefore,
leaders acting in accord with societal expectations are most effective. GLOBE results identify charismatic and
value-based leadership as universally effective leadership approaches. By contrast, GLOBE results identify
participative leadership approaches as culturally sensitive. By identifying superior compared to inferior
organizational leaders in relation to the extent that their behaviors either
exceeds or fails to meet their societal expectations, the GLOBE project
increases understanding of the relationships between organizational behavior,
cultural expectations, and successful leadership.
As
reported by Collins and Powell (2004), seminal work by Collins (2001),
distinguished leaders by analyzing a paradoxical blend of genuine personal
humility and intense professional will.
For example, Collins differentiated a leader exhibiting modesty and
unwavering resolve from the leader that is shy and courteous yet fearless. Based on a five-year study, Collins identified
Level Five Leaders that transformed their good companies to great companies,
achieving extraordinary results, and building great organizations without overt
publicity. As exhibited by the results
of cultural assessment tools (Hofstede, 1980; House et al, 2004), societal
cultural diversity can directly influence whether a transformational
or transactional
leadership approach would be most effective.
With
Level Five as the hierarchy, Collins developed a model predicated on
transformational and transactional leadership behaviors. Leaders whose style corresponds to Levels
One–Four could be successful but they fail to elevate an organization to
excellence. A Level One leader relates
to being a capable individual. A Level
Two leader is oriented toward teams and achieving group objectives. The Level Three leader exhibits a
transactional leadership approach (Vera, et al., 2004). The Level Four leader exhibits
transformational approaches.
Transactional leaders seek to guide followers toward established goals
by clarifying objectives and task requirements.
Transformational leaders inspire followers to pursue an explicated,
motivating vision, are concerned about followers’ well-being, and encourages
innovation and creativity (Bass & Avolio, 1990, 1994, 1995, 2000).
A
Level
Five leader is a clock builder rather than a time teller (Collins & Powell,
2004). Their ability to identify great
successors exhibits the difference.
Therefore, a Level Five leader exhibits unwavering resolve to build
their companies for future success rather than being mainly concerned about the
present. When meeting or exceeding
organizational objectives, the Level Five leader credits followers for
successes while accepting personal responsibility for poor results.
Hogan
and Hogan (2001) suggest this behavior is partly attributable to the Level Five
leader’s personality. In relation to
their communication style, Level Five leaders and his or her followers are
considered egalitarian rather than superior (Collins, 2001). The Level Five leader surrounds himself or
herself with followers who are confident but not self-centered (Collins, 2005). Such humility is conceptualized as three-dimensional:
self-awareness, openness, and acceptance of something greater than self (Morris
et al., 2005).
Given the globalization
effort at hand, the need for better understanding cultural influences on
leadership and organizational practices becomes essential for sustained team
success. As House et al (1998) reminds
us, "Situations that leaders and prospective-leaders must face are highly
complex, constantly changing, and difficult to interpret. More than ever before, managers of
international firms face fierce and rapidly changing international competition”
(p.5). Time zone diversity is an
obvious managerial reality; the sun will never set on this new global
organization.
More
than logistics, a thoughtful analysis will need to review the team managers’
diverse societal cultures. Analysis of
results from the Globe program data indicates variance in the new global team’s
Uncertainty
Avoidance (UA) dimension requires immediate attention. It must be noted that the UA dimension
exhibits much greater variance in the 5-D model results (Hofstede, 1980). The Uncertainty Avoidance (UA) dimension is
the extent to which members of a specific culture feel threatened by
ambiguous or unknown situations and as a result created beliefs and
institutions designed to avoid risks, threats, ambiguity, or uncertainty. The GLOBE data identifies UA ratings by managers
from Singapore as 5.31 and ratings by managers from Germany as 5.22. This contrasts sharply with the 3.39 UA
ratings by Greek managers and 3.67 UA ratings by Iranian managers. The 4.15 UA ratings by United States’
managers indicate American society is uncertainty accepting, exhibiting willingness to accept new ideas, innovation, and openness to
trying something new. As uncertainty
avoidant societies, Iranian and Greek societies strongly prefer deductive rather
than inductive approaches and strongly relying on expertise. Societies exhibiting high
uncertainty avoidance maintain rigid codes of belief and behavior and are
intolerant of unorthodox ideas, often exhibiting an emotional need for rules
(Hofstede, 2006). By contrast, while German and Singapore societies may be rated as uncertainty accepting,
contradictions with ratings compared to Hofstede 5-D results (1980) indicate
the German and Singapore UA results may be related to those societal
Power Distance ratings, which identify the extent that less
powerful members within a society expect and accept that power is unequally distributed. Based on exhibited variance noted with GLOBE
data results and low correlation to the Hafstede (1980) 5-D data, the
Uncertainty Avoidance and Power
Distance dimensions ratings for this specific team needs to be further
assessed to mitigate potential problems to the global team and adverse
influence upon the greater organizational culture.
Therefore,
an effective leader creates a defined culture by optimizing structured
organizational learning through the utilization of strategies exhibiting high
levels of effectiveness. The first pursuit
in this endeavor is to mitigate learning overload. Learning overload
prevents leaders from helping followers realize progress and achieve stated
goals (Reason, 2010). Citing Kennedy
(2006) and Franklin (2005), Reason (2010) further notes, “We can’t alter the
brain to hold more information, but we can change our approach to learning in
ways that reduce overwhelm and prepare us to deal with institutional challenges
more effectively” (p. 99). Cultural
awareness and proactive planning accordingly will mitigate the potential for learning
overload and thereby optimize this global team’s success.
To Cite:
Anderson,
C.J. (December 31, 2018) The impact of cultural diversity upon
organizational
outcomes and group productivity [Web log post]
Retrieved
from http://www.ucan-cja.blogspot.com/
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