Wednesday, September 30, 2020

The Need to Restore the Fairness Doctrine

Ten months into a year that should have suggested perfect clarity, why is the goal for a more perfect union more obscure? For two hundred and twenty-nine years the United States strove to be a more perfect union. This journey was illuminated by  Amendment One of the Constitution. "Congress shall make no law respecting an establishment of religion, or prohibiting the free exercise thereof; or abridging the freedom of speech, or of the press; or the right of the people peaceably to assemble, and to petition the Government for a redress of grievances."

Why then isn’t the press, which obviously embraces the freedom granted to it by the First Amendment, emphasizing the Amendment’s strength to protect ALL the freedoms granted within the Constitution? Since 2003, when the Bush Administration changed the FCC ownership rules, can anyone deny the increased partisanship of cable news broadcasts? Can Fox News or MSNBC really be praised for reporting news rather than seeking to create news? While the Constitution protects the freedom of the media, it does not guarantee its fairness. Related to the First Amendment, the Federal Government may not place a prior restraint on the news. Broadcast media, including radio and television, have a special legal status more subject to regulation than print media: newspapers, magazines; because assignment of a broadcasting frequency by the Federal Communications Commission (FCC) is regarded as a public trust. As noted above, until the 2003 regulation changes, the FCC prohibited a single individual or firm to own both a leading television and newspaper in the same city in order to insure diversity. 

With the increase in cable and satellite channels the rule was unwisely deemed to be outdated. The result has been a single entity can now own nearly 50% of a region’s media. Although the FCC imposes an equal-time rule, which requires stations to give equal time to opposing candidates if free time is given to any candidate, or to offer opposing candidates air time at an equal price in the case of paid political commercials. However, the equal-time requirement does not apply to news, talk shows, or documentary coverage. This is just one loophole whereby partisanship is now allowed to freely create fear and distortion to retain power rather than empower an informed populace.

The result of such media oligopoly and manipulation is the promotion of prejudice and fear rather than balance and education. The Fairness Doctrine, which once enforced the FCC’s belief that broadcast licenses (required for both radio and terrestrial TV stations) were a form of public trust.  As such, until the 1987 repeal, licensees were required to "provide balanced and fair coverage of controversial issues.” In the ensuing thirty-three years it should be very apparent to the three branches of government and the American people that the Fairness Doctrine truly did serve the public interest.

If the first step toward promoting education is to ensure an informed populace, then the Fairness Doctrine should be restored.  Expectations should include quasi-news and talk shows. Without FCC regulation, the media has become a magnifier of partisanship.  Thus, not ensuring an expectation of equal access and fairness, the very freedoms granted by the Constitution would continue to be eroded by partisan manipulation.  By contrast, balanced education through bi-partisan presentation of information would be this great country’s best deterrent to self-centered fear and unfounded prejudice that seeks to divide rather than unite. 

To cite:

Anderson, C.J. (September 30, 2020). The need to restore the Fairness Doctrine. [Web log  post]  Retrieved from http://www.ucan-cja.blogspot.com/